Primary TechClass Blue
The lead color. Actions, links, the wordmark, and anywhere the brand needs to speak first.
Brand guidelines
Make it unmistakably TechClass
Everything you need to represent TechClass: logo files, color values, type styles, and the rules that keep them working together. When in doubt: keep it simple, keep the smile.
Logo
Two arcs and a word
The TechClass wordmark is bracketed by two arcs drawn from the same circle: a smile beneath where you start, and its echo above where you land. Always reproduce it from the files below. Never redraw, re-typeset, or recolor it.
- 1 · The wordmark. Nine letterforms in TechClass Blue. Lowercase, sturdy, friendly.
- 2 · The smile. A Smile Amber arc under the first letter, where every learner starts.
- 3 · The echo. The same arc, mirrored above the finish. Start to finish, the smile returns.
The mark
When the full wordmark won’t fit (avatars, favicons, app icons), use the mark: the t over its smile. It works from 20 pixels up. Never place the mark and the full wordmark side by side.
Download the mark (SVG)Which logo, where?
Pick a background. The right file picks itself.
Clear space
Keep at least one t-height of empty space on every side. Nothing lives inside that zone: no text, no icons, no edges.
96 px Minimum size
Never render the wordmark below 96 px wide on screen, or 25 mm in print. Smaller than that, switch to the mark.
Please don’t
TechClass
Color
Blue leads, amber smiles
Three colors carry the whole brand. Blue does the talking, navy sets the depth, and amber is the wink. Click any value to copy it.
How a typical TechClass page breaks down. Amber works because it’s rare. Keep it that way.
Secondary Smile Amber
The color of the smile. Highlights, accents, and moments of delight, a seasoning, never the meal.
Foundation Deep Navy
Our dark surface. Hero bands, footers, and any moment that calls for quiet depth.
Pairings that pass
Real WCAG contrast ratios. Amber is a graphic accent, never body text on light backgrounds.
Aa
Aa
Aa
Aa
Aa
Aa
Typography
Jakarta speaks, Inter explains
Two variable typefaces, both free and everywhere: Plus Jakarta Sans for headlines and display, Inter for body and UI. No other fonts, no exceptions.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ?!&
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ?!&
Type something. This line is yours.
Learning people love Heading 152 / 62 · SemiBold
Built for every team Heading 236 / 47 · SemiBold
Onboarding without the chaos Heading 328 / 36 · SemiBold
One platform for onboarding, upskilling, and compliance, designed around the learner. Lead20 / 30 · Regular
Assign the course, set the deadline, and let automated reminders do the chasing. You watch progress roll in from one dashboard. Body16 / 26 · Regular
Last synced 2 minutes ago Caption13 / 20 · SemiBold · caps
Voice
How we sound
TechClass writes the way a great teacher talks: plainly, warmly, and always toward the next step.
If a sentence needs a second read, rewrite it.
✓“Assign the course to your team.” ✕“Leverage learning pathways to operationalize enablement.”
Write like a helpful colleague, not a vendor.
✓“We’ll set this up with you.” ✕“Implementation shall be conducted by the provider.”
Let the product speak. Skip the hype and the exclamation marks.
✓“Onboarding in days, not months.” ✕“The world’s most revolutionary LMS!!!”
Every sentence should help someone do something.
✓“Start with one team, then scale.” ✕“Unlock infinite synergies at scale.”
Downloads
Take the brand with you
Vector files, ready for screen and print. Need EPS, PNG exports, or a co-marketing review? Talk to us. We answer fast.
