About the Training
This training is an absolute must for anyone looking to upskill in digital marketing. It introduces the basic building blocks of display and video advertising, along with insights into the Google Display Network. The training will walk you through the process of creating a YouTube channel and using analytics to track performance. With a focus on the numerous video ad formats on YouTube, you'll learn how to choose the right one for your campaigns. The training will also teach you how to leverage audience planning in Google Ads, enabling you to create personalized ads.
By the end of the training, you will be well-prepared to make your mark in the fast-paced world of digital marketing.
Main Training Areas
- Display Advertising Fundamentals and Strategies
- Mastering Google Display Network Campaigns
- Building and Optimizing YouTube Channels
- Advanced Video Ad Formats and Strategies
- Effective Audience Targeting in Google Ads
- Utilizing YouTube Ad Tools for Success
- Digital marketers and business owners seeking to enhance their brand's online presence through Video and Display Advertising strategies.
- Marketing professionals aiming to deepen their expertise in YouTube and Display Advertising to create effective campaigns for their clients.
- Individuals eager to learn about video advertising and its potential in driving traffic, engagement, and sales.
- Anyone interested in building a career in digital marketing or expanding their skillset by mastering YouTube and Display Advertising techniques.
At TechClass, we understand that every learner is unique. That's why we offer two flexible and engaging learning paths to cater to your individual needs and preferences.
Self-Paced Learning: The Power to Learn at Your Own Pace
Our Self-Paced Learning option puts you in complete control of your educational experience. Gain access to a wealth of carefully curated digital resources, including interactive videos, quizzes, and assignments that you can study at your convenience. This approach empowers you to balance your personal, professional, and educational life seamlessly, progressing at a pace that aligns with your goals and commitments. Take charge of your learning and achieve mastery on your terms.Learn more
Blended Learning: The Best of Both Worlds
Experience the perfect blend of online and in-person learning with our Blended Learning workshops. This approach combines the flexibility of self-paced study with the dynamic engagement of instructor-led workshops. Dive into our comprehensive digital resources and then enhance your understanding by attending interactive workshops led by industry experts. Benefit from real-time feedback, group discussions, and hands-on activities to solidify your knowledge and develop essential skills. Our Blended Learning path fosters collaboration, cultivates critical thinking, and offers a rich learning experience tailored to your success.Learn more
Upon completing this training path, you will receive a certification from TechClass that recognizes your expertise and knowledge in your field. With this certification, you can demonstrate your skills and knowledge to employers, clients, and peers, and take your career to the next level.