Our online training on Brand Management is a comprehensive guide to understanding, managing, and developing a successful brand. It starts with an introduction to brand and branding, elaborating on its key characteristics, types, dimensions, and associated benefits. The training navigates through the foundations of brand management, understanding the target audience, consumer segmentation, and the relationship between brand and customer.
It further unfolds brand positioning and helps develop brand strategy, build brand equity, and finally measure brand success while learning from the case studies of leading brands like Apple, Netflix, and Coca Cola.
