Mobile marketing refers to strategies to promote and position products or services through mobile devices. This branch of digital marketing has become very popular due to the rise of smartphones in the world. Therefore, it is essential for all types of companies to redefine their strategy and create a synergy with the users of these devices to obtain a good brand image and, above all, profits.
In addition, smartphones have certain features that make mobile marketing impressive, such as geolocation, internet access, email marketing, apps, coupons, notifications, and more. Today, mobile marketing has evolved into a science of personalized customer support.
In this course, you will learn about the fundamentals of mobile marketing, mobile marketing strategies and types of campaigns, Apps, M-Commerce, metrics, and analysis in your marketing strategy.
This course is 100% virtual, thanks to the comprehensive tutorial videos and content prepared for this course.
Learning outcomes
- Understand the fundamentals of Mobile Marketing
- Develop the mobile marketing strategy
- Learn about different types of mobile marketing campaigns
- Learn how mobile business and apps work
- Understand the mobile user and consumer
- Orient the social media strategy to mobile devices.
- Develop the ASO and Growth Mobile strategy for M-Commerce
- Follow up mobile strategy through mobile analytics and optimize results
Table of contents
Chapter 1: Intro to Course
- 1.1. Welcome!
- 1.2. About TechClass Digital Marketing Department
- 1.3. Learning Outcomes
- 1.4. Your Expectations, Goals, and Knowledge
- 1.5. Copyright Notice
- 1.6. Abbreviations
Chapter 2: Basics of Mobile Marketing
- 2.1 Introduction and Background
- 2.2 What is Mobile Device?
- 2.3 Why Mobile Marketing?
- 2.4 Mobile Strategic Plan: SoLoMo Strategy
- 2.5 Push And Pull Strategy
- 2.6 Quiz
Chapter 3: Mobile Marketing Strategies
- 3.1 Mobile-friendly Design (Responsive)
- 3.2 Mobile Advertising
- 3.3 Location-Based Marketing (Local listings)
- 3.4 Social Media Ads
- 3.5 Email Marketing
- 3.6 SMS Marketing
- 3.7 Proximity Marketing
- 3.8 Mobile Apps
- 3.9 QR Codes
- 3.10 Augmented Reality
- 3.11 Quiz
Chapter 4: Types of Mobile Marketing Campaigns
- 4.1 Mobile Marketing Campaigns
- 4.2 Awareness Campaigns
- 4.3 Promotional Campaigns
- 4.4 Transactional Campaigns
- 4.5 Opt-in Campaigns
- 4.6 Triggered Campaigns
- 4.7 Activity Campaigns
- 4.8 Upsell Campaigns
- 4.9 Quiz
Chapter 5: Mobile Apps Marketing
- 5.1 Basics of Mobile Apps
- 5.2 Micro-Moments
- 5.3 Business Models in Applications
- 5.4 Mobile Operating Systems
- 5.5 ASO (App Store Optimization)
- 5.6 Launching Your Mobile App
- 5.7 Mobile App Growth Strategy
- 5.8 Quiz
Chapter 6: M-Commerce
- 6.1 Introduction To Mobile Commerce
- 6.2 M-Commerce vs. E-Commerce
- 6.3 M-Commerce Payments
- 6.4 M-Commerce Trends
- 6.5 Mobile Loyalty Programs
- 6.6 Quiz
Chapter 7: Launching Mobile Marketing Campaign
- 7.1 Create Mobile Buyer Persona
- 7.2 Set Goals
- 7.3 Select Your Strategy and Channel
- 7.4 Establish KPIs
- 7.5 Quiz
Chapter 8: Final Tasks
- 8.1. Final Project
- 8.2. Self-study Essay
Chapter 9: Finishing the Course
- 9.1. What We Have Learned
- 9.2. Where to Go Next
- 9.3. Your Opinion Matters
- 9.4. Congrats! You did it!
Brochure
