YouTube is the second most visited website in the world. With over 2.2 billion users and approximately one billion hours of content viewed per day, it's an excellent opportunity to help businesses increase traffic, brand awareness, and conversions in a profitable way. Consumers turn to YouTube to search for product reviews to help them make purchase decisions. For marketers, that’s the perfect time to get in front of prospects when they’re looking at your competitors. That’s the time to show them your offer.
The TechClass YouTube and Display Advertising helps you understand how the Display Network works, develop a plan to build brand awareness, create and configure a Display Network campaign, reach customers with Custom Audiences, and set up a Retargeting Display campaign, and measure and optimize ad results. You will also learn how to use YouTube to promote products, companies, and individuals; understand how to analyze the effectiveness of the channel, increase brand awareness, and reach more target audiences and the right people in the right way using different types of video campaigns offered by YouTube.
Learning outcomes
- Learn about the fundamentals of video and display advertising
- Get familiar with YouTube advertising and bidding strategies
- Learn about Google Display Network and Types
- Understand how to define display ad campaign goals
- Learn how to create display ad campaigns with Google Ads
- Learn how to create and manage a YouTube channel
- Get familiar with different types of video Ad formats
- Understand different types of Google Ad video campaigns on YouTube
- Learn how to create a Video Ad campaign
- Get familiar with YouTube ad tools
Table of contents
Chapter 1: Intro to Course
- 1.1. Welcome!
- 1.2. About TechClass Digital Marketing Department
- 1.3. Learning Outcomes
- 1.4. Your Expectations, Goals, and Knowledge
- 1.5. Copyright Notice
- 1.6. Abbreviations
Chapter 2: Video and Display Advertising Fundamentals
- 2.1. What Is Display Advertising?
- 2.2. Display Advertising Effectiveness
- 2.3. Pros and Cons of Display Advertising
-
2.4. What Is Video Advertising?
-
2.5. Video Ad Terminology and Bidding
-
2.6. Basic Metrics
- 2.7. Quiz
Chapter 3: Google Display Network
- 3.1. Google Display Network
-
3.2. Search Network Vs. Display Network
-
3.3. Benefits of Display Ads
-
3.4. Display Network Ads Appearance
-
3.5. Smart Display Campaigns
-
3.6. Defining Display Ad Campaign Goals
-
3.7. Creating Your First Display Ad Campaign (1)
-
3.8. Creating Your First Display Ad Campaign (2)
- 3.9. Quiz
Chapter 4: Creating and Managing a YouTube Channel
- 4.1. What Is YouTube Channel?
- 4.2. Why YouTube Channel?
- 4.3. Creating YouTube Channel
- 4.4. Upload A Video On YouTube
- 4.5. Edit YouTube Video In YouTube Studio
- 4.6. YouTube Analytics Reporting
- 4.7. Quiz
Chapter 5: Video Ad Formats in YouTube
- 5.1. Skippable In-stream Ads
- 5.2. Non-skippable In-stream Ads
- 5.3. Bumper Ads
- 5.4. In-feed Video Ads
- 5.5. Masthead Ads
- 5.6. Choosing The Right Video Ad Format in Google Ads
- 5.7. Quiz
Chapter 6: Audience Planning in Google Ads
- 6.1. Audience Manager in Google Ads
- 6.2. Audience Targeting
- 6.3. Audience Segment Types
- 6.4. Different Audience Targeting Options
- 6.5. Choose Right Audience on YouTube Ad
- 6.6. Quiz
Chapter 7: YouTube Video Advertising
- 7.1. Why Advertise on YouTube?
- 7.2. Create Video Campaigns
- 7.3. Video Reach Campaigns
- 7.4. Outstream Video Campaigns
- 7.5. Video Ad Sequencing
- 7.6. Choosing Video Campaign Subtypes
- 7.7. Audience Segments and Demographic
- 7.8. Quiz
Chapter 8: YouTube Ad Tools
- 8.1. YouTube Mockup Tool
- 8.2. YouTube Masthead Preview
- 8.3. YouTube Director Mix
- 8.4. YouTube Video Builder
- 8.5. Quiz
Chapter 9: Final Tasks
- 9.1. Final Project
- 9.2. Self-study Essay
Chapter 10: Finishing the Course
- 10.1. What We Have Learned
- 10.2. Where to Go Next
- 10.3. Your Opinion Matters
- 10.4. Congrats! You did it!
Brochure
