Transfer Your Physical Shop to an Online Shop Online Course


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Sale price€900.00

eCommerce has taken the retail world by storm. More and more people are shopping online without leaving their homes. Rather than being threatened by eCommerce, retailers must embrace it to empower their business. Setting up the online store allows you to reach a wider audience, be open 24/7, and have more sales opportunities.
This training is for you if you have a physical store and want to run your online shop and sell your products online. Especially this training is suitable for small businesses and entrepreneurs.
In this training, we will help you set up your online store's website and choose from various methods of establishing your online shop (Online Marketplaces such as Amazon and Etsy vs. eCommerce Platforms such as Shopify and WooCommerce).
You will also learn about creating the essential content for your online shop, managing your products, and handling your store's financial affairs, such as taxation, accounting, invoicing, and organizing inventory, packaging, logistics, and shipment.
Finally, we will teach you how to promote your online store and products using trending digital marketing channels and strategies to help you increase your sales and revenue.

Learning outcomes

  • Understand the basics of eCommerce and the different types of eCommerce business models
  • Know how to set up a website for your online shop
  • Understand the different eCommerce platforms available and how to choose the right one for your business
  • Learn how to create compelling and effective content for your eCommerce shop
  • Understand how to manage and organize your products and create effective product page that converts
  • Know how to handle payment and tax affairs for your online shop
  • Understand how to manage shipments and logistics for your eCommerce business
  • Learn how to use digital channels to reach and engage with customers and grow your audience
  • Know about useful tools and services that can help you manage and optimize your eCommerce business.

Table of contents

Chapter 1: Intro to Course

  • 1.1 Welcome!
  • 1.2 About TechClass Digital Marketing Department
  • 1.3 Learning Outcomes
  • 1.4 Your Expectations, Goals, and Knowledge
  • 1.5 Copyright Notice
  • 1.6 Abbreviations

Chapter 2: Introduction to eCommerce

  • 2.1 What is eCommerce?
  • 2.2 Define Your Online Sales Strategy
  • 2.3 Why do you need an online shop?
  • 2.4 Benefits of selling online
  • 2.5 Limitations of online sales
  • 2.6 Business Models
  • 2.7 Quiz

Chapter 3: Setting up your website

  • 3.1 Choosing a domain name for your shop
  • 3.2 Registering a domain name
  • 3.3 Buying a hosting service
  • 3.4 Quiz

Chapter 4: Choosing Your eCommerce Platform

  • 4.1 Run Your E-Commerce Website
  • 4.2 Sell Your Products on Marketplaces
  • 4.3 Marketplace Examples
  • 4.4 Quiz

Chapter 5: Finding the right eCommerce platform

  • 5.1 Shopify
  • 5.2 Magento
  • 5.3 WooCommerce
  • 5.4 BigCommerce

Chapter 6: Creating content for Your Shop

  • 6.1 Home page
  • 6.2 About us page
  • 6.3 Shipping methods page
  • 6.4 Accepted Payment methods
  • 6.5 Define Policies
  • 6.6 Contact page
  • 6.7 Quiz

Chapter 7: Managing Your Products

  • 7.1 Product Categories
  • 7.2 Create Effective Product Landing Page
  • 7.3 Write Perfect Product Name
  • 7.4 Write Compelling Product Descriptions
  • 7.5 Select the Right Photos and Videos
  • 7.6 Products Tags and Attributions
  • 7.7 Stock availability
  • 7.8 Shipping and delivery options
  • 7.9 Call to Action Buttons
  • 7.10 Rating and Reviews
  • 7.11 Related Products
  • 7.12 Quiz

Chapter 8: Managing Payment and Tax Affairs

  • 8.1 Receiving Online Payments
  • 8.2 Sales Tax and VAT
  • 8.3 Manage International Payments and Tax Obligations
  • 8.4 Manage Invoices
  • 8.5 General Accounting Affairs
  • 8.6 Quiz

Chapter 9: Managing Shipment and Logistics

  • 9.1 Managing logistics
  • 9.2 Importance of Packaging
  • 9.3 Delivery options
  • 9.4 Managing returns
  • 9.5 Finding the right shipping partners
  • 9.6 Quiz

Chapter 10: Empower your business with Digital channels

  • 10.1 Reviews and Ratings
  • 10.2 Product Promotion
  • 10.3 Social media pages
  • 10.4 Email Marketing
  • 10.5 Search Engine Optimization
  • 10.6 Online advertisement
  • 10.7 Affiliate Marketing
  • 10.8 Mobile Marketing
  • 10.9 Content Marketing
  • 10.10 Quiz

Chapter 11: Useful Tools and Services for Your Shop

  • 11.1 Search Engine Monitoring Tools
  • 11.2 Social Media Management Tools
  • 11.3 Email Marketing Tools
  • 11.4 Content Marketing Tool
  • 11.5 Analysis and Monitoring Tools
  • 11.4 Quiz

Chapter 12: Final Tasks

  • 12.1 Final Project
  • 12.2 Self-study Essay

Chapter 13: Finishing the Course

  • 13.1 What We Have Learned
  • 13.2 Where to Go Next
  • 13.3 Your Opinion Matters
  • 13.4 Congrats! You did it!

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