Social Media Marketing


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The number of social media users is growing every year. The most important indicator of the popularity of the new format of human communication is the proportion of the world's population that actively uses social networks. Social Media Marketing (SMM) is the use of social platforms as channels to promote a brand, increase a target audience, drive traffic to a website and increase sales. Social media is the backbone of social media marketing.
This course will take you from social zero to social hero using our practical approach. It is a comprehensive online course on social media as part of your content marketing strategy, giving learners an excellent grounding and skill set to enter the world of social networks such as Facebook, LinkedIn, YouTube, Instagram, and Twitter. You will learn about the impact of these social media platforms and how they enable you to reach your target audiences by engaging with them and growing your network.
By the end of this course, students will learn about social media marketing, the benefits, and importance of social networks. They will also get familiar with developing social media strategy, setting goals, defining target audiences, and conducting social media analysis. Additionally, they will be presented with content production methods, choosing the right platforms and channels to publish their content. Moreover, they will learn about content calendars and how they can create them for regular content publishing. They will then move forward to learn about social listening concepts and strategies and metrics of social media; and finally, they will get familiar with social media advertising, types of social media ads, and influencer marketing.

Learning outcomes

  • Learn about the importance and benefits of social media marketing
  • Get familiar with social media management
  • Learn how to develop a social media marketing strategy and define target audiences
  • Get familiar with SWOT and competitive analysis
  • Learn about doing a social media audit
  • Get familiar with content planning and choosing the right platform for content production
  • Create a content calendar and publish it with tools
  • Get familiar with social listening, strategies, and social media metrics
  • Learn about social media advertising, types and technics of publishing ads on social networks

Table of contents

Chapter 1: Beginning with This Course

  • 1.1. Our Approach in This Course
  • 1.2. About TechClass Digital Marketing Department
  • 1.3. Your Expectations, Goals, and Knowledge

Chapter 2: Introduction to Social Media Marketing

  • 2.1. What is Social Media Marketing?
  • 2.2. The Importance of Social Media Marketing
  • 2.3. Benefits of Social Media Marketing
  • 2.4. Social Media Management

Chapter 3: Developing Social Media Strategy

  • 3.1. The Importance of A Social Media Strategy
  • 3.2. Developing Social Media Marketing Strategy
  • 3.3. Setting Social Media Goals
  • 3.4. Defining Target Audiences
  • 3.5. Conducting A Social Media Competitive Analysis
  • 3.6. SWOT Analysis
  • 3.7. Doing A Social Media Audit

Chapter 4: Planning and Publishing

  • 4.1. Proper Social Media Content
  • 4.2. Building A Content Strategy for Social Media
  • 4.3. Choosing The Right Platform
  • 4.4. Overview of Social Networks
  • 4.5. Content Production

Chapter 5: Creating Content Calendar

  • 5.1. What Is Content Calendar?
  • 5.2. Why Do We Need Content Calendar?
  • 5.3. Creating Content Calendar
  • 5.4. Essential Tools to Create Content Calendar

Chapter 6: Social Listening And Metrics

  • 6.1. Social Listening
  • 6.2. Importance of Social Listening
  • 6.3. Social Listening Strategies
  • 6.4. Social Listening Tools
  • 6.5. Social Media Metrics

Chapter 7: Social Media Advertising

  • 7.1. Introduction to Social Media Advertising
  • 7.2. Advantages of Advertising on Social Networks
  • 7.3. Techniques for Advertising on Social Networks
  • 7.4. Types of Social Media Ads
  • 7.5. Influencer Marketing

Chapter 8: Final Tasks

  • 8.1. Final Project
  • 8.2. Self-study Essay
  • 8.3. Congrats! You did it!

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