Scale-up Your Digital Marketing Skills Online Course


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Sale price€900.00

We live in a world of constant change and transformation. Technology has drastically changed how the competitive environment works, and global crises have led businesses to transition to a more connected and digital world.
A key factor in resilience is adaptability, and businesses today are facing an unprecedented and highly disruptive situation, and many of those businesses are experiencing an essential in-between phase that is key when thinking about the future: How should we focus on attracting leads and generating sales?
Moreover, the recent trends in commerce and everyday life show that the globally outspread of COVID-19 has accelerated e-commerce growth for 4 to 6 years within months. More people work from home, shop online, and spend more time on their computers and smartphones. Even B2B corporates, which often relied on exhibitions, trade shows, face-to-face visits, and other traditional channels to find new customers, are now turning to digital solutions.
By considering the new situation, companies have been forced to restructure their old business and marketing strategies and include new technological developments in their business models. Digitalization has enabled them to speed up communication via digital media. But what about the C-level and senior managers? Have they been getting ready for this transition?
This course aims to accompany executive managers, especially senior managers of organizations and corporates, on the path to their transition, first of all mentally, to the new competitive environment, giving them the keys to a successful digital presence through the correct use and awareness of digital marketing.

Learning outcomes

  • Learn about basic concepts of digital marketing
  • Understand to set up a digital marketing strategy
  • Learn how to promote a business online through content
  • Get familiar with the methods of getting noticed online by customers
  • Understand how to promote a business with online advertising
  • Learn about selling products online through eCommerce
  • Learn how to connect with customers on the social media
  • Get familiar with digital marketing tools
  • Learn about different roles in digital marketing

Table of contents

Chapter 1: Intro to Course

  • 1.1. Welcome!
  • 1.2. About TechClass Digital Marketing Department
  • 1.3. Learning Outcomes
  • 1.4. Your Expectations, Goals, and Knowledge
  • 1.5. Copyright Notice
  • 1.6. Abbreviations

Chapter 2: Basic Concepts of Digital Marketing

  • 2.1. What is digital marketing?
  • 2.2. Connecting with online customers
  • 2.3. Channels of digital marketing
  • 2.4. Future trends in digital marketing
  • 2.5. Quiz

Chapter 3: Setting up Digital Marketing Strategy

  • 3.1. Overview of digital marketing strategies
  • 3.2. Business situation analysis
  • 3.3. Creating SWOT Analysis
  • 3.4. Setting goals
  • 3.5. Defining SMART Goals
  • 3.6. Defining the right target audiences
  • 3.7. Choosing channels for digital marketing strategy
  • 3.8. Quiz

Chapter 4: Promote a Business Through Content

  • 4.1. Introduction to content marketing
  • 4.2. Content marketing strategies
  • 4.3. Types of content
  • 4.4. Content marketing tools
  • 4.5. Quiz

Chapter 5: Get Noticed Online by Customers

  • 5.1. Introduction to website and content
  • 5.2. What is SEO, and how do search engines work?
  • 5.3. How to get to the top results in Google?
  • 5.4. Keyword research for SEO
  • 5.5. Optimizing your site for search engines
  • 5.6. Quiz

Chapter 6: Promote a Business with Online Advertising

  • 6.1. Power of digital ads
  • 6.2. Types of digital advertising
  • 6.3. Retargeting/remarketing ads
  • 6.4. How digital ads are purchased
  • 6.5. Quiz

Chapter 7: eCommerce and Selling Products Online

  • 7.1. Introduction to eCommerce
  • 7.2. Creating an online shop
  • 7.3. Managing logistics and delivery
  • 7.4. Dropshipping
  • 7.5. FBA Amazon
  • 7.6. eCommerce Website SEO
  • 7.7. eCommerce Reviews and Ratings
  • 7.8. eCommerce Product Promotion
  • 7.9. Quiz

Chapter 8: Connect With Customers on Social Media

  • 8.1. Introduction to social media marketing
  • 8.2. Developing a social media strategy
  • 8.3. Choosing the proper social media platform
  • 8.4. Creating a content calendar
  • 8.5. Measuring social media success
  • 8.6. Quiz

Chapter 9: Using Digital Marketing Tools

  • 9.1. Content Marketing Tools
  • 9.2. Content Management Tools
  • 9.3. Email Marketing Tools
  • 9.4. Social Media Management Tools
  • 9.5. Search Engine Marketing Tools
  • 9.6. Analysis and Monitoring Tools

Chapter 10: Digital Marketing Roles

  • 10.1. Digital Marketing Roles
  • 10.2. Digital marketing manager
  • 10.3. Content strategist
  • 10.4. Conversion Rate Optimizer
  • 10.5. PPC / Paid Search Manager
  • 10.6. Search Engine Optimization Specialist
  • 10.7. Email Marketing Specialist
  • 10.8. Social Media Expert
  • 10.9. Job Ads templates

Chapter 11: Final Tasks

  • 11.1. Final Project
  • 11.2. Self-study Essay

Chapter 12: Finishing the Course

  • 12.1. What We Have Learned
  • 12.2. Where to Go Next
  • 12.3. Your Opinion Matters
  • 12.4. Congrats! You did it!

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