When talking about the professional scene, without a doubt, the "Queen" is LinkedIn due to all the possibilities it offers you. LinkedIn is a platform that was born as a social network for professionals and companies. Its main objective is to connect people looking for jobs, new professionals, or business opportunities. It is owned by Microsoft and is considered the most extensive professional community worldwide.
TechClass LinkedIn Marketing course introduces opportunities of LinkedIn for marketing and networking for individuals and companies.
In this course, you will learn about the value of networking and why LinkedIn is essential for professionals. Then we will talk about setting up a LinkedIn personal profile and optimizing it. Then we will learn about establishing a company presence and growing followers by setting up a company and product page and creating engaging content. You will also learn about connecting with buyers and engaging with them through your page. LinkedIn Ads is another topic that you will learn how to reach more audiences through advertising and sponsoring. Finally, we will talk about the talent-hiring capabilities that LinkedIn jobs provide for us.
Learning outcomes
- Learn how to create and optimize LinkedIn profile and make it more attractive
- Create a company page and promote your brand with product page
- Build a brand and relationships with your target audience
- Get familiar with creating engaging content
- Learn how to and whom to connect with on LinkedIn
- Find and connect with the right target audience for your business
- Learn to create targeted ads on LinkedIn
- Get familiar with LinkedIn jobs and hiring professionals
Table of contents
Chapter 1: Intro to Course
- 1.1. Welcome!
- 1.2. About TechClass Digital Marketing Department
- 1.3. Learning Outcomes
- 1.4. Your Expectations, Goals, and Knowledge
- 1.5. Copyright Notice
- 1.6. Abbreviations
Chapter 2: Overview of LinkedIn
- 2.1 Why LinkedIn?
- 2.2 LinkedIn Features
- 2.3 The value of networking
- 2.4 LinkedIn Premium
- 2.5 Quiz
Chapter 3: Build a perfect LinkedIn profile
- 3.1 LinkedIn for individuals
- 3.2 Setting up your account and profile
- 3.3 Expanding work experience
- 3.4 Adding skills to your profile
- 3.5 Get and give recommendations
- 3.6 Skill management
- 3.7 Resume Builder
- 3.8 Quiz
Chapter 4: Establish your company presence and grow followers
- 4.1 Set up your company page
- 4.2 Grow followers
- 4.3 Post engaging content
- 4.4 Promote your brand with a product page
- 4.5 Find leads and clients on LinkedIn
- 4.6 Quiz
Chapter 5: Connect with your buyer
- 5.1. Who to connect with
- 5.2. Become visible and stay relevant
- 5.3. Engage with your buyers and decision-makers
- 5.4. Expand your network with InMail
- 5.5. Interact with hashtags of your brand
- 5.6. Go pro with LinkedIn
- 5.7. Quiz
Chapter 6: Targeting with advertising on LinkedIn
- 6.1. The value of LinkedIn Ads
- 6.2. Sponsored content
- 6.3. Sponsored messaging
- 6.4. Text and dynamic ads
- 6.5. Video Ads
- 6.6. Carousel Ads
- 6.7. Lead generation forms
- 6.8. Event ads
- 6.9 Quiz
Chapter 7: Hire Talents
- 7.1. Why hire on LinkedIn?
- 7.2. Create a free job pos
- 7.3. Let your network know you’re hiring
- 7.4. Choose the best to hire
- 7.5. Quiz
Chapter 8: Final Tasks
- 8.1. Final Project
- 8.2. Self-study Essay
Chapter 9: Finishing the Course
- 9.1. What We Have Learned
- 9.2. Where to Go Next
- 9.3. Your Opinion Matters
- 9.4. Congrats! You did it!
Brochure
