Search Engine Marketing is the promotion of a resource in search engines. Its goal is to generate leads, that is, to attract targeted buyers who are potentially interested in an offer or direct sales. Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.
In this course, you will learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow a business. It covers Google Ads basics, how to choose the best keywords with Google Keyword Planner, plans a budget for your campaign, manages it, and measures the campaign’s success. You will master driving qualified traffic, or best-fit customers to a business while they're searching on Google, for products and services like the ones that the business offers
Learning outcomes
- Complete management of the Google Search Console tool
- Make decisions based on the data thrown by Google Search Console
- Submit Sitemaps to Google and examine them with this tool
- Install different Google Search Console methods
- Comprehensively understand the reports generated for webmasters
- Index URLs manually, knowing how to test URLs before indexing them
- Inspect URLs with the tool for individual analysis
- Change domain for Google, Verify Sitemaps, among others
Table of contents
Chapter 1: Beginning with This Course
- 1.1. Our Approach in This Course
- 1.2. About TechClass Digital Marketing Department
- 1.3. Your Expectations, Goals, and Knowledge
Chapter 2: Introduction to Google Search Console
- 2.1. What is Google Search Console?
- 2.2. Benefits of Google Search Console
- 2.3. Search Engine Basics
- 2.4. Search Engine Indexing
- 2.5. Search Console Overview
- 2.6. Quiz
Chapter 3: Beginning with Google Search Console
- 3.1. Setting up Google Search Console
- 3.2. Verify Ownership of Your Site
- 3.3. Submit a Sitemap
- 3.4. Removing Results from Google Indexing
- 3.5. Quiz
Chapter 4: Performance Options
- 4.1. Performance Report
- 4.2. Using Filters
- 4.3. Comparison Options
- 4.4. Analyze Performance Report Data
- 4.5. URL Inspection
- 4.6. Quiz
Chapter 5: Indexing Actions
- 5.1. Coverage Report
- 5.2. Coverage Errors
- 5.3. Reasons for Exclusion
- 5.4. Quiz
Chapter 6: Experience Options
- 6.1. Page Experience Report
- 6.2. Core Web Vitals Reports
- 6.3. Largest Contentful Paint (LCP)
- 6.4. First Input Delay (FID)
- 6.5. Cumulative Layout Shift (CLS)
- 6.6. Mobile Usability Reports
- 6.7. Links Report
- 6.7. Quiz
Chapter 7: Security Issues
- 7.1 Security Issues and Manual Actions
- 7.2. Change of Site Address
- 7.3. Quiz
Chapter 8: Google Improvements and Recommendations
- 8.1. What is a Featured Snippet?
- 8.2. Structured Data and Enhancement Report
- 8.3. Rich Result Test
- 8.4. Search Traffic - International Targeting
- 8.4. Quiz
Chapter 9: Final Tasks
-
9.1. Final Project
- 9.2. Self-study Essay
-
9.3. Congrats! You did it!
Brochure
