eCommerce (5 credits)


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Sale price€249.75

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A wide range of small and large companies use eCommerce to increase sales by placing their services and products online, where consumers can check and make inquiries and place orders with the click of a computer button. eCommerce is an area of ​​the economy in which advertising, promotion, trade, and financial transactions are carried out directly on the Internet. That is, when you buy or sell something on the Web, that is eCommerce.

In this course, you will learn how to use different commerce platforms that enable you to present your product on them as an online store. Yet, you don’t need to be a programmer or designer. You will also learn how to trade retail products by Dropshipping without requiring you to invest in your stock and sell them on Amazon or eBay. Additionally, the supply chain of a dropshipping service from Ali Express in China to Amazon Global stores has been completely covered. By the end of this course, students will learn about email eCommerce and how it works, revenue models, online shop features, managing logistics, planning eCommerce business, and planning eCommerce marketing strategies.

Learning outcomes

  • Learn about eCommerce and how it works
  • Understand the benefits, advantages, and disadvantages of eCommerce
  • Get familiar with different types of eCommerce and revenue models
  • Learn about miscellaneous features of eCommerce, from content management systems, store design, payment and order processing, security and reports, and metrics
  • Learn about managing eCommerce logistics, warehouse management, packaging, national and international distribution, and delivery solutions, and reverse logistics management
  • Get familiar with eCommerce business planning and finding a niche market
  • Learn about eCommerce platforms, online marketplaces, dropshipping, and FBA Amazon
  • Get to know eCommerce marketing strategies, eCommerce SEO, product promotions, getting reviews and ratings, and social media solutions for eCommerce

Table of contents

Chapter 1: Beginning with This Course

  • 1.1. Our Approach in This Course
  • 1.2. About TechClass Digital Marketing Department
  • 1.3. Your Expectations, Goals, and Knowledge

Chapter 2: Introduction to eCommerce

  • 2.1. What is eCommerce?
  • 2.2. How eCommerce works?
  • 2.3. Importance of eCommerce
  • 2.4. Benefits of eCommerce
  • 2.5. Disadvantages of eCommerce
  • 2.6. Types of eCommerce
  • 2.7. Revenue Models
  • 2.8. Quiz

Chapter 3: eCommerce Store Features

  • 3.1. Content Management Systems
  • 3.2. Store Design
  • 3.3. Shopping Cart
  • 3.4. Payment Processing
  • 3.5. Order Processing
  • 3.6. Security
  • 3.7. Logistics Integration
  • 3.8. Mobile Compatibility
  • 3.9. Return Policy
  • 3.10. Customer Support
  • 3.11. eCommerce Reports and Metrics
  • 3.12. Quiz

Chapter 4: Managing eCommerce Logistics

  • 4.1. Importance of Logistics
  • 4.2. Warehouse Options
  • 4.3. Warehouse Operations
  • 4.4. Importance of Packaging
  • 4.5. Distribution and Delivery
  • 4.6. National Deliveries
  • 4.7. International Deliveries
  • 4.8. Reverse Logistics
  • 4.9. Choosing Shipping Partner
  • 4.10. Quiz

Chapter 5: Planning eCommerce Business

  • 5.1. Finding Your Niche
  • 5.2. Creating Your eCommerce Website
  • 5.3. Choosing eCommerce Platforms
  • 5.4. eCommerce Platforms
  • 5.5. Online Marketplaces
  • 5.6. What is Dropshipping?
  • 5.7. Dropshipping with AliExpress and Shopify
  • 5.8. FBA Amazon
  • 5.9. Quiz

Chapter 6: eCommerce Marketing Strategies

  • 6.1. eCommerce Website SEO
  • 6.2. Reviews and Ratings
  • 6.3. Product Promotion
  • 6.4. Social Media for eCommerce
  • 6.5. Quiz

Chapter 7: Final Tasks

  • 7.1. Final Project
  • 7.2. Self-study Essay
  • 7.3. Congrats! You did it!

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