Search Engine Marketing is the promotion of a resource in search engines. Its goal is to generate leads, that is, to attract targeted buyers who are potentially interested in an offer or direct sales. Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users.
In this course, you will learn how to get started with Google Search Ads and create successful campaigns to reach new customers and grow a business. It covers Google Ads basics, how to choose the best keywords with Google Keyword Planner, plans a budget for your campaign, manages it, and measures the campaign’s success. You will master driving qualified traffic, or best-fit customers to a business while they're searching on Google, for products and services like the ones that the business offers
Learning outcomes
- Learn about the fundamentals of online advertising.
- Get familiar with different types of online advertising such as contextual, targeted, banner, and display advertising,
- Understand the hierarchy of Google Ads account
- Learn how to create a Google ad account.
- Get to know campaign types and goals.
- Learn about planning and selecting keywords.
- Get familiar with different keyword match types.
- Understand location targeting of the ads and setting the budget
Table of contents
Chapter 1: Beginning with This Course
- 1.1. Our Approach in This Course
- 1.2. About TechClass Digital Marketing Department
- 1.3. Your Expectations, Goals, and Knowledge
Chapter 2: Introduction to Affiliate Marketing
- 2.1. What is Affiliate Marketing?
- 2.2. How Affiliate Marketing Works
- 2.3. Benefits of Affiliate Marketing
- 2.4. Affiliate Marketing Programs
- 2.5. Attribution Models
- 2.6. Affiliate Fraud
- 2.7. Cookies
Chapter 3: Affiliate Marketing Strategy
- 3.1. Affiliate Marketing as an Advertiser
- 3.2. Affiliate Marketing as a Publisher
- 3.3. Affiliate Website
- 3.4. Affiliate Email or Newsletter
- 3.5. Affiliate in Social Media
Chapter 4: Affiliate Marketing Model
- 4.1. Influencer Model
- 4.2. Niche-focused Model
- 4.3. Location-focused Model
Chapter 5: Commission Models
- 5.1. CPC (Cost Per Click)
- 5.2. CPM (Cost Per Thousand Impressions)
- 5.3. CPA (Cost Per Action)
- 5.4. CPL (Cost Per Lead)
- 5.5. CPI (Cost Per Install)
Chapter 6: Getting Started With Affiliate Marketing
- 6.1. Find Your Business Niche
- 6.2. Know Your Target Audience
- 6.3. Content Marketing
- 6.4. Create Content That Converts
- 6.5. Search Engine Marketing
- 6.6. On-Page Optimization
- 6.7. Link Building
- 6.8. Getting Paid Traffic
Chapter 7: Example of Affiliate Platforms And Programs
- 7.1. Amazon Affiliate Associates
- 7.2. ShareASale Affiliate Network
- 7.3. Etsy Affiliate Program
- 7.4. eBay Partner Network
- 7.5. Binance Affiliate Program
- 7.6. Examples of Successful Affiliate Sites
Chapter 8: Final Tasks
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8.1. Final Project
- 8.2. Self-study Essay
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8.3. Congrats! You did it!
Brochure
