Digital Marketing Training Program

Digital Marketing Training Program contains comprehensive courses providing practical digital marketing skills for students from beginner to advanced levels. It is highly practical and contains the study of different aspects of digital and major marketing channels to make life easier for business owners, students, and freelancers who want to grow their career and business globally and online.
The training cycle contains information about the strategies, tools, and channels used by the leaders of the most successful companies - Amazon, Facebook, Netflix, Google.

The program focuses on optimizing digital activities, video and internet marketing, social media promotion, and the role of email newsletters with lessons, hands-on projects, and quizzes.

By the end of this program, you will be confidently implementing marketing strategies across the different marketing channels.

Learning outcomes

Understanding Digital Marketing

Learn about principles and fundamentals of marketing and the importance of digital marketing in a rapidly changing business world and demonstrate cognitive knowledge of the skills required in conducting online research, as well as in identifying, assessing, and selecting digital market opportunities.

Planning Digital Marketing Strategies

Learn about the key elements of a digital marketing strategy and implement a marketing plan based on the marketing funnel and client touchpoints. Learn to define inbound and outbound strategies such as content marketing in social media, email marketing, setting goals, publishing, and defining metrics and master the interpretation of web analytical results and use them for more conversion rate and better content generation.

Mastering Digital Marketing Channels and Tools

Learn step by step how to market a business online across all the major marketing channels. Create and manage an eCommerce. Run email marketing campaigns. Demonstrate advanced practical skills in common content marketing tools such as SEM, SEO, social media, and blogs and learn to optimize websites technically for search engines, perform on-page and off-page SEO to increase website visibility and rank in Search Engine Result Page (SERP). Learn different aspects of content marketing, define strategy, create a content calendar and use management tools for publishing on the website.

Running Online Advertising Campaigns

Learn how to create and manage new search, video, and display campaigns in Google Ads to promote the brand and products in Google Search and Google Display Network. Master the use of Google Keyword Planner, Google Trends, and Google Analytics to perform research, monitor, and optimize the advertising campaigns.

Options

It is essential to understand each student's needs and provide a training package suitable for such demands. Students have three options to pick when they register in this program. Some want only to get familiar with the fundamental topics, some want to have more comprehensive knowledge, and others may wish to obtain ultimate and extensive skills and expertise.

1. Fast-track (60 credits)
   Mandatory: 40 credits / Elective: 10 credits / Project : 5 credits / Job Preparation: 5 credits
   This option would be a suitable start to familiarize the students with the most fundamental topics. Throughout this program, students can make sure the area is interesting for them and obtain skills for entry-level jobs in the field.
    
2. Professional (90 credits)
   Mandatory: 40 credits / Elective: 35 credits / Project : 10 credits / Job Preparation: 5 credits
   This option will start with the fundamental topics, then allow the students to select more elective subjects and extend their skills. The plan is to prepare the students for mid-level positions throughout this option.
    
3. Masters (120 credits)
   Mandatory: 40 credits / Elective: 60 credits / Project : 15 credits / Job Preparation: 5 credits
   This option enables the students to have extensive and comprehensive skills and practical knowledge in the program's scope. Students may select various topics from the elective portfolio and even learn extended material.
   

Learning path

Stage 1: Introduction

• Introduction to the program (0 credits)

Stage 2: Mandatory

• Fundamentals of Digital Marketing (5 credits)
• Content Marketing (5 credits)
• Search Engine Optimization (SEO) (5 credits)
• Social Media Marketing (5 credits)
• Email Marketing (5 credits)
• Paid Search Marketing with Google Ads (5 credits)
• E-Commerce (5 credits)
• Basics of Design for Marketing (5 credits)

Stage 3: Elective

• Planning Digital Marketing Strategy (5 credits)
• Measure and Optimize with Google Analytics (5 credits)
• Mobile Marketing (5 credits)
• Affiliate Marketing (5 credits)
• Brand Identity (5 credits)
• Dropshipping (5 credits)
• WordPress (5 credits)
• Shopify (5 credits)
• Wix (5 credits)
• Squarespace (5 credits)
• YouTube and Display Advertising (5 credits)
• Facebook Marketing (5 credits)
• LinkedIn Marketing (5 credits)
• Instagram Marketing (5 credits)
• Twitter Marketing (5 credits)
• Pinterest Marketing (5 credits)
• TikTok Marketing (5 credits)
• Google My Business (5 credits)
• Google Search Console (5 credits)
• Bing Webmaster Tools (5 credits)
• Yahoo Webmaster Tools (5 credits)

Stage 4: Project

• Final Project (5/10/15 credits)*

*Based on the program option. Fast-track: 5 credits / Professional: 10 credits / Masters: 15 credits.

Stage 5: Job Preparation

• Job Preparation (5 credits)

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